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A new approch of vernacular art found in the Lebanese street is billboards and posters done by Lebanese graphic designers. Designers are taking advantage of the Lebanese vernacular language and the Arabic language in its broad meanings. Visual arts now a day are getting creative in choosing their slogans and benefiting from the difference of meaning of the same word in vernacular and Arabic language. For example the poster on the below is a campaign against civil war in lebanon, the designer used the word “ nwalea’ah” which means to turn fire on as a slogan. The designer used the vernacular language to make a better preception to his work. Using dialect slogans would reduce the sophistication of a design and would make it simpler for people to precieve. Designers are looking outside the aesthetic and cultural ideologies of the profession in search of more direct and innocent forms of expression.

Here is some ads and posters that caught my attention and contains alot of vernaculars:

(note: none of these ads are my design )



This visual initiates the hotline of Kafa foundation."Enough Violence"





Leo Burnett Beirut has won another award for “Khede Kasra”, a campaign developed for The Hariri Foundation, an organisation in Lebanon focused on empowering women.